The last time I checked… most of these Giant National Carpet Retailers use OTHER companies to facilitate their carpet sales, carpet measuring or carpet installation services.
That means if you ever have a carpet problem or complaint, you may have a hard time getting anyone to help you or take responsibility for making things right.
Did You Know…
- Home Depot, Lowe’s and Costco contract out all their measuring and installation services to various privately-held companies?
- Empire Today REQUIRES all their salespeople to form their own CORPORATION so they will be Independent Sales Contractors?
What does this all mean to YOU the homeowner? With so many fingers in the pie it is not too hard to figure out that you might end up paying way too much for your new carpet.
Carpet from Lowe’s, Home Depot, Empire?
These nationally advertised conglomerates take a large chunk of the profit right off the top. Then let other privately held companies and independent sales contractors each have a shot at making more money from your purchase.
From costly measuring fees to needless carpet and padding upgrades, from carpet and padding removal and disposal fees to extra unnecessary and costly installation add-ons.
There are plenty of ways they will try to make you cough up a lot more money before it’s all said and done.
- The Lure of a Great Sounding Deal…
- Get Three Rooms for the Price of One!
- Get 60% OFF New Carpet
- Free Basic Installation!
- Free Padding!
- Low Price Guarantee!
Do these sales gimmicks sound familiar? Get out your magnifying glass so you can read all their fine print regarding these unbelievable sales gimmicks. I found this at Home improvement warehouse…
Can you read their fine print at the bottom? Use a magnifying glass!
These advertised carpet installation deals are designed to attract unsuspecting homeowners who would like to save money on new carpet and flooring but don’t know how to go about doing it.
Unfortunately, these four giant retail carpet-selling conglomerates are heavy hitters with deep pockets who have only one thing in mind: Making Big Money by luring you in to buy from them.
Both Lowe’s and Home Depot have been trying to lure-in unsuspecting homeowners for years by offering low-cost or free “basic” carpet installation.
They make up a portion of this sneaky sales gimmick by charging more for the carpet and padding and by greatly increasing the added cost for anything extra you might need to complete the job.
They add on extra fees and charges for anything and everything that is considered beyond their limited definition of a “basic” installation. Their definition seems to change from time to time.
Their so-called “free” carpet installation that lures many homeowners in, may not be totally free once their sub-contracted measuring people and installers get a good look at what you really need to complete your project.
It’s highly likely there will be numerous extra fees & charges tacked-on to your final bill.
Final bill? Yes, and they may also require that you pay for the entire carpet job IN FULL before they will place your carpet or flooring order.
The final bill comes on the day of installation when the carpet installer determines that your job requires additional labor for various things like moving heavy furniture, special transitions, floor prep, and extra labor fees.
There are hefty charges for anything considered beyond their current limited definition of a “Basic” carpet installation.
These extra fees and charges can easily add up to hundreds that you were not forewarned about. That is, unless you took the time to read all their fine print.
As Gomer Pyle Says…
Surprise! Surprise! Surprise!
Home Depot’s Low-Price Guarantee? They say they will beat any competitor’s price by 10%, but according to their fine print, that’s only on identical in-stock items.
That makes it virtually impossible for anyone to substantiate because they put private labels on all their carpet samples.
What are Private Labels?
They intentionally change the names of all their carpet styles and colors to make it nearly impossible for you to comparison shop.
The exact same carpet might cost a lot less at the local carpet store down the street, but how would you know?
You would have to lay out carpet samples from both stores side by side to compare. Lots of carpet retailers use private labels on their samples. It’s almost the norm these days.
Home Depot’s low-price guarantee sure sounds good until you read all their fine print. Can you say the word “exclusions”?
Homeowners need to avoid unscrupulous carpet retailers and only buy from locally owned, honest and reliable carpet stores.
Sneaky Carpet Sales Tactics
The Big Box home improvement warehouses have been charging homeowners a measuring fee just for coming to your home and sizing you up. The fee may be refundable if you agree to buy from them.
This is designed to add more sales pressure on you. They want to prevent you from shopping for carpet at other local stores.
Somewhere in the back of your mind, you think that if you don’t buy carpet from them, you will be forfeiting the $75 to $125 measuring fee have already paid.
Accurate Carpet Measuring?
From what I have been told by industry insiders, their licensed & certified measuring specialists they contract with, are required to measure your home using a “special method”.
Does that mean they add another 5, 10 or 15% of material to the total? Likely so! They are not going to tell you how many square feet your home needs. When they are all done measuring they leave to do all the calculations back at the office.
You Better Shop Around…
You will never know if their measurements are accurate. Even if you get several bids / estimates from other local carpet dealers. Why? Because they don’t give you anything you can use to verify their measuring. You will just get an estimate based on “one-price” to do the whole job.
Basically, they want to make darn sure there is more than enough carpet or flooring material to work with.
That way, they never have to worry about running short of material during installation.
That might translate into you paying for a lot more for new carpet & pad then you might actually need. Just adding an extra 10 yards of material could easily add $300 or more to the total cost for your carpet job. Ouch!
Empire Strikes Back?
Empire Today likes to attract customers by airing repetitive TV ads featuring unbelievable sales offers with next day installation.
If you call them, they will send a sales professional to your home who will show you samples and try to “close the sale” on the spot.
- Are you getting a fair & square deal?
- How long will this carpet last in your home?
- What is your level of foot traffic in your home? Low, Medium, Heavy?
- Are they trying to sell you a low-quality Polyester carpet and say it’s as durable as a Nylon Carpet?
These are just a few questions that you need solid answers to before you should commit yourself to buying from any shop-at-home flooring retailer.
All these giant retailers all use private labels on their carpet samples. Most farm out the measuring and installation of their products to other privately help companies. Some even have other companies do all the selling too. What does this mean to you?
- If you have a complaint, you may have to deal directly with the independent contractors to seek a remedy.
- Have a Carpet defect? You’ll have to contact the carpet manufacturer and have them inspect your carpet.
- Have an installation problem? You’ll have to contact the carpet installer. No one likes getting called back to deal with a homeowner complaint.
- If you can’t get a suitable remedy for your issue, you may have to file a claim in small claims court. The problem is, who is actually responsible for making things right and how can you prove that in court?
Costco Executive Members
Costco members were once shown a small display with miniature carpet samples. Lately they have been taking their displays with samples down. Executive members are offered some extra benefits that may be of interest to some folks. Like a longer warranty?
If you grab their free brochure you will be provided with a phone number to call to start your in-home Carpet Consultation Process.
Be sure to read all the fine print very carefully to see what added benefits you might qualify for, if any.
An independent flooring consultant will bring samples to your home and be happy to write up your order and arrange for installation.
While they do carry some good quality carpet, be prepared for sticker shock when you see what the total cost will be.
Again, you can’t comparison shop easily because they change the carpet style names and colors to thwart you.
To compare carpets, you would need to take their carpet samples with you into other nearby carpet stores and compare both identical samples side by side. It’s definitely not easy to do.
They know you probably won’t take the time and trouble to do this, and it is unlikely that they would leave their carpet samples with you anyway.
Is There a Better Way?
If you are in the market for new carpet or flooring of any kind, I think you should consider getting a free estimate from one of the dealers that I have listed in my Preferred Carpet Dealer Directory.
It’s taken me years to locate, investigate and identify these locally owned and family-run businesses and I think they are the best of the best here in America!
I suggest you visit several flooring retailers near you, get several free estimates and be sure visit a carpet store that I recommend if you can.
You decide for yourself who to buy from
When it’s all said and done, I think you will agree that my preferred dealers are knowledgeable, reliable and reputable!
You’ll be treated with respect, get a fair & square deal and get great customer service… Before, during and after the sale.
See who I recommend near you! Visit Alan’s List of Recommended Carpet Dealers (don’t forget to print up my free coupon so you can get up to $100 off new carpet!)
There’s a lot more you need to learn before you head out to shop for new carpet.
It’s hard to find an honest and reputable carpet store these days! That’s why I created my own special hand-picked list of carpet stores who are locally owned, give free estimates, offer fair prices, have knowledgeable staff, provide honest measuring and hire qualified installers. Homeowners want to know…Are there any reputable Carpet Stores Near Me?